The world of advertisement has changed drastically over the past few years. With television becoming a thing of the past, ad campaigns are now being crafted solely for internet and social media platforms. And the general consciousness of the online population is quite different from that of the T.V. generation, hence the need for change.
So here are some of the best digital ad campaigns from recent times.
Pure Taboo took internet adult entertainment scene by storm. Thanks to its directors, the highest quality of hardware and of course taboo theme it gathered a lot of audience. Being under umbrella of Adult Time (so-called Netflix of porn) this series is going strong with 150+ updates since it launched. Now offered in 4K!
Zappos is an e-commerce platform that specializes in footwear. Tomy Heish, the CEO of Zappos, is a mastermind of online marketing and he came up with the tagline ‘delivering happiness’. The brand created a string of adverts based around this concept and it became a global success marking them as one of the strongholds of internet presence.
American Express took a different route when it came to create digital presence. They chose to start a digital forum that would have regular guest authors penning down their knowledge of the business world. This was an instant hit as users and non-users alike took to this forum to learn about various business crafts, thereby magnifying the digital reach of the company.
Providing value to customers has always been a great strategy, and Mint, a finance calculation app proved this once again with their digital branding strategy. With the help of useful infographics and we’ll curated content, Mint was able to draw a massive user within a small amount of time. A feat that is considered impossible by all newcomers.
The power of word of mouth and a people friendly approach is what got Lyft where they are. The personal cab service is a fairly new one and is definitely one of the most competitive ones in the market. What Lyft chose to do instead of typical branding is that they donated a huge sum to the American Civil Liberties union and ensured that everyone got to know about it. They are living proof that even in this highly consumerist world people are still ready to reward a good deed.
Dollar Shave Club
Apart from the fact that they draw in a huge crowd with their $1 per month subscription rate (which is ridiculously cheap), the Dollar Shave Club crafted content that was tongue in cheek and eye grabbing to say the least. This approach worked perfectly well with the internet community and they are currently one of the biggest shaving product brands.
Slack is a professional communication tool meant for office purposes. But they ensured that their branding was equally directed towards the common man as much as the IT professional. This did wonders for the brand and now they boast one of the largest short-term turnovers in the market.
There is a lot to learn from these digital ad campaigns. Firstly, none of them are the same and secondly, they all have a specific approach. These are the key factors towards a successful digital ad campaign, and we hope you get the necessary inspiration from this list to craft your own.