Long gone are the days where newspaper ads and billboards were the most effective means of promoting your products or brand.
A few years ago, the most common question was “why should a business use social media?”.
However, this has now been replaced with “how can a business grow with social media marketing?”. Therefore, in this day and age, digital marketing is an essential tool for all businesses. In this case, the key to success is selecting the right strategies.
A digital marketing campaign can be a complex undertaking and it requires attention and dedication to take off. Additionally, it has various moving parts that all work together to grow your business.
Once your digital marketing campaign has taken off and its running with sales funnels, ads and email automations, you will be able to review analytics as well as physically see your business developing. While there is a plethora of digital marketing campaign options, if not done right, it can be a panic-inducing task.
Here are tips for creating an effective digital marketing campaign.
Our Example: Sis Loves Me
To present you our opinions about proper digital marketing campaign we are going use Sis Loves Me as an example. It’s a porn brand focusing its video content on taboo subject of step sister porn. It might sound bland and generic at first, but when you do your research about audience looking for this kind of topic you will be blown away. Sis Loves Me is a proper example of the campaign done the proper way.
Define Your Online Presence
If you want to strategize where you are heading, you need to take a quick look at where you currently are, this especially applies to digital marketing strategies.
When auditing the social media presence for your business, here are a few things to consider:
- Which social media platforms or networks are you currently on?
- Are your social media accounts and networks optimized? For instance, do they have cover images, photos, URL, Bio among other things?
- Which social media accounts and networks are currently bringing the most value to your business?
- How do your social media profiles compare to those of your competitors?
Define Your Customer
Just like creating or choosing your products or naming your business, defining your customer is crucial.
It is paramount that you do this exercise if you have not yet formulated a marketing plan.
Here are some questions that will help you define your customer:
- What is the gender of my ideal customer?
- What is the net household income of my ideal customer?
- Does my ideal customer work remotely of in an office?
- What is the job profile of my ideal customer?
- Does my ideal customer have room in their spending budget for the service or product I’m selling on a constant, occasionally or one-time basis?
- What level of education does my ideal customer have?
- Does my ideal customer use my service or product? If yes, do they buy it as a gift or for themselves?
- How much time does my ideal customer spend online?
Create A Mission Statement For Your Campaign
A mission statement for your digital marketing campaign is important because it will help drive your future actions. Therefore, ensure that you put some thought when doing it.
Your mission statement should not only reflect your brand identity but also make it clear what you intend to use your social media presence for.
One important thing to consider when creating this statement is your ideal customer.
If your campaign doesn’t align with your mission statement, then erase and rewrite.
Create and Curate Your Content
Now that you have defined your ideal customer and used that information to create your social media mission statement comes the fun part, posting on social media.
Therefore, it shouldn’t be hard to create and curate your content.
Remember, social media is fueled by content so make sure that the content you put out is high quality and engaging.
Identify Major Success Metrics
It is important to know whether your social media marketing campaign is successful. The success is not only equated to the number of followers gained but more importantly the amount of money made.
Afterall, it is quite hard to rationalize spending your money and time on something that is not improving the bottom line.
Here are a few metrics that will be helpful to consider measuring:
- Time spent on website
- Conversion rate
- Total shares
- Brand mentions
Invest In A Good Social Media Management Tool
A social media management tool makes it easier for you to scale your efforts, without which you are most likely to face burnout.
One of the key benefits of investing in a social media management tool is the ability to schedule your posts ahead of time. All you need to do is create a content calendar.
While the aforementioned tips will move you steps closer in creating an effective digital marketing campaign, to succeed on social media you need to track your results, analyze the data and finally make adjustments to optimize them.