For marketers on social media all over the world, 2015 was a great year with a lot of prospects further unleashed in 2016. There have being a lot of opportunities, innovations and dimensions that have aimed on customers preferences. Social media has continued to evolve so as to meet customers’ demand. Here are some of such trends, which you can exploit to improve your social media marketing experience.
On Page Search Engine Optimization
On Page Search Engine Optimization is very important as they could help to divert traffic to our website. When your posts on social media are targeted towards what individuals are looking for, then they will want to visit your website for more information. Such posts should however be meaningful, have social signals and engaging as this will increase the click through rates.
App Store Optimization
Having an app in the app store is becoming increasingly important. A lot of people now prefer to access services of different organizations through their mobile app. This could be because they will be able to get every information they need about such organization from the app, absent any distraction, such as other irrelevant information that might come up when they are using general search engines. In 2015, it was reported that about 52 percent of the time mobile users spent on the internet were on different mobile applications. If you therefore want to be more visible on the Internet, then you should develop an app to your business, make it available on the app store, as well as make it easy for people to locate it.
Social Media Posts that are high ranking
Just like it is important to have blog posts that are high ranking, ensuring your posts on social media are also high ranking is just as important. This is because the more popular your post is on social media, the more people that will be able to see such posts. The implication of this is that more prospective customers will be able to see such posts, trace the post to the name of your social media page and then from there get the link to your website. You could also save them some of this stress by ensuring that your link is on every page. The post will then lead them to your website, where they might end up patronizing your services immediately or sometime soon.
A major way to attract and keep customers is by always being on their mind. It is not enough for a customer or prospective customer to just see your post just once or twice. This is considering the fact that your competitors are regularly bombarding the social media space with information about their products as well. You should therefore be able to also regularly post information that will always remind them about your services, so that whenever they need a particular service, they will immediately be reminded of you.
Social media marketing is vital as it will help you keep your old customers and also make new customers to be aware of your services. With an improvement in your social media marketing, you will easily be able to direct more traffic to your page and make more sales.